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Build A Sales Machine Workshop: Double New Business SalesWednesday, March 10, 2010 from 8:30 AM to 12:00 PM (PT)San Francisco, CA |
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Event Details
Only 10 6 spots open for an in-person workshop for CEOs and VP Sales with business-to-business direct sales teams
Want the peace of mind to know that your Sales Machine will create predictable revenue, generate new leads on demand, and meet your financial goals without your constant focus & attention?
Discover an easy-to-execute sales lead generation system invented by an adventurous executive at salesforce.com that led to over $100,000,000.00 in sales in just a few short years…
And the guy who created it never had a sales job in his life before that day.
Grow Sales Faster, More Profitably And More Predictably By Learning From Salesforce.com’s $1 Billion Sales Machine Of World-Class Practices In Lead Generation and Sales

As an executive responsible for revenue coming from a sales team, you are working really hard to get better results and yet you feel like something isn’t being done correctly or optimally.
It feels like you and your whole team are pouring time, money and energy into a black hole and are only seeing incremental or even no progress.
You have a great product and can close customers when you find qualified ones - the challenge is finding more of them with less effort…
- You’re a business-to-business company with salespeople working hard at growing, yet the results (in money, revenue and new clients) aren’t coming through in the way you want - you want more!
- You’ve learned the hard way that doubling your salespeople does NOT double your revenue.
- It seems like you spend time and money on programs that generate little or no results.
- You know there are lots of customers out there who want to buy what you offer.
- You don’t want to recreate the wheel - saving time, money and energy is important.
- You also know there are some big sales productivity gains that could be had, if you had a fresh and independent look at your processes.
Sometimes just one new idea or practice can be the last straw that unlocks your next growth spurt…
Register For This Event If What You Want Is...
- An easy-to-follow sales development processes that lead to predictable sales revenue and an ever-expanding pipeline of qualified leads with 20%+ close rates.
- To go from erratic and unpredictable leads and sales results to a reliable, unstoppable machine that makes money even when no new marketing leads are coming in.
- A clear step-by-step system to attract, develop, and retain the top sales people that will bring in the highest sales and revenue with the least amount of turnover, training and ramp time.

I'm Aaron Ross. I spent four years at salesforce.com in sales and then the acquisitions team. I went through what you're going through. I solved the problem by creating a inside sales team and process that sourced the pipeline for more than $100 million in recurring revenue for salesforce.com, increasing new business sales in the Fortune 1000 segments by 60%.
I then showed companies like Responsys (enterprise email marketing company) and Wpromote (#1 search engine in the Inc 500), how to follow this system as well, and grow their own new business sales by 40% or more.
The best part about this system? It creates a source of sales pipeline that is the most predictable that your sales organization has...a source of pipeline you can turn on or off like a faucet, depending on how much pipeline you need.
Because the system is so predictable and the team I created was self-managing, I could leave for 10+ days on vacation, stay totally out of touch, and come back to no questions, no issues, no drama – just more results. My main problem became avoiding boredom!
[REGISTER NOW]
Get Clear On What It Will Take To Grow New Sales By 40%+, Predictably, And Learn...
- Why tracking the number of phone calls per day is a waste of time.
- The ONE THING that is so important, and so overlooked, that shorten sales cycles and takes the frustration out of lead generation (this is one of the topics we'll work on this during the workshop).
- How my "3 hours and 15 minutes" qualification process works.
- What it takes to turn sales into an assembly-line process to produce predictable results.
- How to avoid the single worst mistake made in designing sales team roles and responsibilities.
- The 5 Key Performance Indicators (KPIs) you need to be tracking and managing.
- How to avoid the landmines that distract you, waste opportunities and send you in the wrong directions (they are so easy to avoid, and yet people step on them constantly.)
- Why how your team describes what you do is all wrong, and how to fix it (again, this is one of the topics we'll work on this during the workshop).
“Working with Aaron Ross has been nothing short of amazing…
…his methods produced a profitable and scalable new stream of predictable revenue. We saw at least 40+% new business growth. Deal size is still growing. We’re getting in the door with brands like Overstock, AT&T, IBM, etc. – basically people that would have never otherwise come15 to us. The best part is, we had a blast while doing it!” – Michael Stone, VP Sales, WPromote (#1 ranked Search Marketing Firm on the Inc 500)
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“The companies I’ve seen that have followed Aaron’s advice have outperformed. What more can I say?” Tim Connors, General Partner, US Venture Partners
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"The bottom line is that our company’s investment in Aaron’s service paid off at least a 10x return in terms of increased revenue and productivity. I highly recommend him.” - Steven Lurie, CEO AdviceCO
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Andrei Stoica, CEO of ConnectAndSell: “To say that I’d ‘highly recommend’ you would be an understatement – any company’s damn lucky to have you.”
- Daniel Zamudio, CEO Playboox: “Aaron’s one of the leading thinkers of the Sales 2.0 movement. I am inspired by Aaron’s vision, amazed by his creativity and thankful for his counsel.”
- John Girard, CEO of Clickability: “Aaron focuses on measurable
results. He avoids platitudes and feel-good statements, and focus on
delivering something that will cause an outcome we want. Aaron provides
the right balance between formula and customization. He brought in
some battle-tested structures, but was very flexible in tailoring them
to us. This means we feel like we’re getting the most current new
thing out there, and it’s not something being shoe-horned into our
business that doesn’t work.”
- Roberto Angulo, CEO of AfterCollege.com: “Two things that made a
big difference: your knowledge of salesforce.com & your approach in
working on a granular level to improve salespeople productivity.”
- Patrick Morrissey, SVP Marketing of Savvion (now VP Vertical Solutions, Salesforce.com): “You were able to articulate very clearly why attempts to improve the inside sales organization failed and provide details and metrics on the experience which informed the approach. From a style perspective, your style is also very low key and low b.s. I have seen multiple people who do multiple types of sales (and other consulting) who spend a lot of time talking and less time listening. Where sales consulting is concerned, there is also a lot of bragging. Your approach is the opposite.”
[REGISTER NOW]
Space Limited
Because of the interactive and intimate nature of these events, attendance is limited. To reserve your spot before it sells out, register now.
Unconditional Happiness Guarantee
We're committed to providing unconditional satisfaction gaurantee. If for any reason you go trhough the class you didn't feel like you received 10x the value, we'll gladly offer you a full refund.
Bonus: Free "Build A Sales Machine" book
Prior to attending the workshop, you will receive a digital advance copy of the upcoming book "BUILD A SALES MACHINE: Grow Faster, More Profitably & More Predictably By Learning From Salesforce.com's $1 Billion Sales Machine" book, which will be a 200 page physical book coming out in May 2010.
Please Register Now To Make Sure You Get A Spot...I'll See You There!
Aaron Ross
Aaron Ross Bio
Aaron Ross is the founder of PebbleStorm,
which is helping 100 million people “make money through enjoyment”, by showing them how to shift the way they do business to make
work fulfilling, fun and profitable.
Aaron is the author of two upcoming books, "CEOFlow: Turn Your Employees Into Mini-CEOs" (due out in March 2010), and "Build A Sales Machine" (due out in Summer 2010).
One of PebbleStorm’s programs is CEOFlow, which helps leaders free up their time and energy by turning their employees into mini-CEOs that help them run the business like high-level executives. Of course, it’s hard to enjoy making money if it’s not predictable, and Aaron’s “Create Predictable Revenue” sales consulting practice helps companies with B2B sales organizations do just that.
Before PebbleStorm, Aaron Ross was an EIR (Entrepreneur-in-Residence) at Alloy Ventures, a $1 billion venture capital firm. Prior to Alloy, at salesforce.com Aaron created a revolutionary Cold Calling 2.0 inside sales process and team that helped increase salesforce.com’s revenues by $100 million. Aaron was CEO of LeaseExchange (now eLease.com), an online equipment leasing marketplace. As an entrepreneur, he has been in Time, Businessweek and The Red Herring. Aaron graduated from Stanford University with a degree in Environmental Civil Engineering.
Aaron is also the cofounder of DataSalad (”Fresh B2B Marketing Data”), and on the advisory boards of Clickability, 4INFO, ConnectAndSell, MYNDNet, Personiva, AfterCollege, ExpertCEO and Flywheel Ventures. His B2B sales blog is Build A Sales Machine. He is an Ironman triathlete, graduate of the Boulder Outdoor Survival School and volunteer mentor at SCORE, “Counselors to America’s Small Business”, and an avid motorcycle rider (www.MotoCEOs.com).
When & Where
AfterCollege Offices
98 Battery Street
Suite 502
San Francisco,
CA 94111
Wednesday, March 10, 2010 from 8:30 AM to 12:00 PM (PT)
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